Linkova vs Fatjoe: Pick the Site, or Order a Tier

Both Linkova and Fatjoe help you build links, so a straight comparison is fair. Of all the tools we compare against, Fatjoe is the one where the contrast is cleanest — not because it's worse, but because the two models genuinely point in opposite directions. Fatjoe productises the order: you pick a tier and hand off the rest. Linkova hands you the catalogue, the metrics, and the price-versus-median on every row.

The core difference: order a tier, or pick the exact site

With Fatjoe you order by DR tier and Fatjoe assigns the publisher. Publisher names are blurred until checkout, and on blogger outreach the live URL is often shown only after placement. There's no per-site filtering, search, or pre-approval — that's the productised model, and its simplicity is worth real money to some buyers. Fatjoe's tier prices are public: reported figures put blogger outreach around $72 (DR10+) rising to roughly $456 (DR60+), niche edits about $82 to $517, and managed "Grow" packages in the region of $700–$1,800. (Fatjoe's site blocks scraping, so treat these as reported from third-party reviews.) What the model doesn't give you is the specific site, its full metric set, or how its price compares to the wider market — before you buy.

Linkova inverts that. You browse an open, filterable catalogue of 225,000+ publishers across 152 countries, pick the exact site, and every row shows the per-placement price next to a tracked market median pulled from 50+ other marketplaces. 168,000+ listings — 72% of the catalogue — sit below that median, at an average saving of $112 ($165 on placements over $100). The median placement is $124, the cheapest genuine listing is $30, and 88,654 listings are under $100. You pay per placement with a 1.9% fee — no subscription, no retainer.

What Linkova adds beyond the catalogue

• The per-placement price next to a tracked market median on every row — Fatjoe publishes a tier price, but no per-site price and no median.
• An open, filterable catalogue of 225,000+ publishers; Fatjoe's ~10,000 vetted sites are gated and assigned, not browsed.
• Real metrics from four providers on every listing — Ahrefs, Moz, Majestic and DataForSEO. Fatjoe shows DR, DA and a traffic threshold only; no Majestic, no DataForSEO.
• Depth you can filter and budget against: 35,000+ domains at DR 50+ and 11,000+ at DR 70+. Bands run DR 30–49 $70–$220, DR 50–69 $180–$600, DR 70+ $500–$5,000+.
• LinkRadar — a scored competitor backlink-gap analysis. Fatjoe has no gap tool; its blog points you to third-party Ahrefs/SEMrush tools instead.
• Scout AI — brief-based publisher discovery. Fatjoe's "AI SEO" is a done-for-you service, not a self-serve tool.
• Linkprofile — weekly monitoring of your live backlinks.

Where Fatjoe is genuinely the better call

If you're an agency that wants hands-off white-label volume, Fatjoe is excellent — and on that job it arguably beats us. Its reseller stack is best-in-class: unbranded deliverables, branded reports and invoices, a wholesale reseller dashboard, team seats and bulk ordering. It's fast, it scales, the productised ordering is radically simple, and it's a genuine one-stop menu — links, Digital PR, content, local and design under one roof. Its content lines are strong, near parity with (and in places ahead of) our inbuilt content module. It has been at this since 2012, with a long track record and high review sentiment. Linkova's agency side — a project per client — is lighter than Fatjoe's reseller depth, so if white-label resale is your whole business, pick the tool built for it. Linkova is for the buyer who wants to see and choose the exact publisher, and check its price against the market, before spending.