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What we know, and what nobody knows.

Honest writing about what links cost, what they're worth, and what the industry would rather not say.

PricingAug 19, 20266 min read

Linkova vs Serpzilla: Why We Put the Market Price Next to Ours

Serpzilla is one of the oldest, largest self-serve link marketplaces out there — prices are shown per site upfront, and for plenty of buyers that's exactly enough. This is an honest look at where Linkova works differently, and where Serpzilla is still the better call.

PricingAug 19, 20265 min read

Linkova vs Bazoom: what you can see before you pay

Bazoom and Linkova are both real marketplaces where you pay per placement. The honest difference is what you can see before you sign up: Bazoom publishes only DR-tier price ranges and reveals per-site prices after signup; Linkova shows every publisher's price next to a tracked market median, upfront. This is a fair look at when each one wins.

PricingAug 19, 20265 min read

Linkova vs Adsy: The Honest Comparison

Adsy and Linkova are both self-serve marketplaces where you browse publishers, see the price, and buy — no quote, no sales call. So the honest comparison isn't about whether you can see prices. It's about whether you can tell a fair price from an inflated one, and what the platform does around the order.

PricingAug 19, 20265 min read

Linkova vs PRNews.io: An Honest Comparison

PRNews.io and Linkova both help you get published, but they were built for different jobs. PRNews.io is a PR-first marketplace for sponsored media placements and press releases; Linkova is a backlink-first marketplace for SEO links. Here is an honest side-by-side.

PricingAug 19, 20266 min read

Linkova vs Backlinked: An Honest Comparison

Backlinked is a German-built hybrid: a self-serve catalogue inside its login tool, plus a managed done-for-you service. Linkova is an open marketplace where you see the site, its metrics, and its price next to a tracked market median before you spend a cent. Here is an honest look at when each one wins.

PricingAug 19, 20266 min read

Linkova vs LinkBroker: An Honest Comparison

LinkBroker is one of the closest competitors to Linkova: a real self-serve marketplace with visible per-site prices, a free AI discovery tool, and native German editorial. This is an honest look at where it wins and where Linkova pulls ahead.

PricingAug 19, 20265 min read

Linkova vs Collaborator: An Honest Comparison for Link Buyers

Collaborator is a genuinely good marketplace: fully self-serve, with per-site prices you can see before you buy. So this is not a story about a hidden competitor. It is an honest look at four real differences — and where Collaborator may still be the better call for you.

PricingAug 19, 20267 min read

Linkova vs WhitePress: The Honest Comparison

WhitePress is a real, established self-serve marketplace with managed digital PR on top — and in Europe it is bigger than we are. This is an honest look at where Linkova genuinely differs, where the two reach parity, and where WhitePress is the better call.

PricingAug 19, 20265 min read

Linkova vs Getfluence: the honest comparison

Getfluence and Linkova are both real marketplaces, but they answer different questions. This is an honest look at where each one wins — and where Linkova's per-placement transparency changes the math.

PricingAug 19, 20266 min read

Linkova vs Fatjoe: Pick the Site, or Order a Tier

Fatjoe is a productised white-label link-building and content service: you order by DR tier and Fatjoe assigns the publisher — you don't pick the exact site. Linkova works the other way: you browse an open catalogue, pick the exact publisher, and see its real metrics and its price next to a tracked market median before you pay.

PricingAug 16, 20266 min read

Someone quoted you a price. Five checks before you pay it

A quote arrives: $600, one dofollow link, article included. There is no explanation attached, because there almost never is. Here are five checks that tell you what you are actually looking at.

Link buildingAug 16, 20267 min read

How to find backlink opportunities without paying for a tool

Most link prospecting advice assumes you already pay for Ahrefs. Here is what you can actually do without a subscription, what each method quietly misses, and the honest point at which free stops being enough.

PricingAug 16, 20267 min read

Where an agency's link-building margin actually goes

A £2,000 monthly link retainer looks like a good line of business until you count the hours behind it. Here is where the margin actually goes, in the order it usually leaks.

Link buildingAug 16, 20268 min read

You inherited a backlink profile. Now audit it properly

A new client hands you a site, a login, and no documentation. Somewhere in the last four years, someone bought links. Here is a calm order of operations — and why disavow belongs at the end, not the beginning.

PricingJul 29, 20267 min read

What backlinks actually cost in 2026

Almost every published answer to this question is a survey of agencies quoting their own rate card. These numbers come from a catalogue of 225,872 publishers with live prices, read on 29 July 2026.

PricingJul 29, 20265 min read

Why the same domain costs $180 on one marketplace and $600 on another

You find a domain at $180. A week later the same domain is $600 somewhere else. Nothing about the site changed. Here's what did.

Link buildingJul 29, 20266 min read

Anchor text percentages: what the numbers actually mean

Every guide hands you a table: 40% branded, 20% naked, under 10% exact match. None of them tell you where those numbers came from. Here's the honest version.

AEOJul 29, 20265 min read

llms.txt: what it is, and whether it's worth your time

It's a markdown file at your site root that lists the pages you'd like an AI assistant to read. That's the whole idea. The interesting question is whether anything reads it.

See the prices these posts are about.

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